New cadence productions
We are an English-language content creation studio for Latino/a creatives to tell their stories that entertain and inspire all audiences. We celebrate the Latino market as “The New Mainstream” and are committed to advancing its cadence and full inclusion across Hollywood and society.
“…showcases authentic Latino stories that reflect away from stereotypical characters.”
— Forbes
“…there is deep demand for the Latinx-influenced entertainment that New Cadence aims to deliver.”
— variety
“…HA Festival distinguishes itself from the rest of its ilk. There is not a bad performance.”
— The wall street journal
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OUR MISSION
We seek to create partnerships with studios/platforms that, like us, see the U.S. Latino New Mainstream as a multi-faceted long-term investment opportunity to help drive market growth.
Our content is NON-MONOLITHIC, UNIVERSAL, ASPIRATIONAL and FAMILY-CENTRIC.
Our content
SAY A LITTLE PRAYER
Three best friends recite an ancient prayer to the patron saint of “all things lost” to find their true loves, unleashing an unexpected turn of events that will put their friendship and resilience to the test.
The Garcias
The Garcias is a reboot of the Nickelodeon hit show The Brothers Garcia, which ran for four seasons from 2000 to 2003. It was a multi-award-winning series for its non stereotypical portrayal of a family that just happened to be Latino. In the new series, we jump forward 15 years. The Garcia kids are grown up and now have children of their own, and we will see the extended Garcia family travel to the beautiful Riviera Maya in Mexico, a place full of self-discovery, where they will all learn what it really takes to be a “familia.”
HA Comedy FestivaL
3 days, 5 Venues, 40+ Comedians and 20 Shows where all forms of the New Mainstream Art of Comedy will be on display. Witness the funniest Latinx comics from across the country, as well as exclusive behind-the-curtain events, culminating in the live taping of a star-studded comedy special.
2 comedy specials now streaming on HBO Max.
Comedy Chingonas
Danny Trejo and Izabella Alvarez host an hour of no-holds-barred stand-up from a group of hilarious Latina comics, filmed live at the HA Comedy Festival in San Antonio.
Comedy special now streaming on HBO Max.
THE POWER OF ONE
A team of documentary filmmakers travel to a secret ecological sanctuary deep in the jungles of Colombia, where a conservationist planted 10,000 trees in a deforested field to rebuild an ecosystem for endangered animals. Together, they embark on a mission to tell his story and protect and expand his reserve.
Now in post-production.
Who we are
New Cadence Productions is the premiere U.S. television and film content creation studio for Latino creatives.
What we do
We empower Latino creatives to showcase their universal stories and characters to enchant, entertain, and inspire audiences around the world.
Why we do
We celebrate the Latino community as the New Mainstream and are committed to advancing its full inclusion across society and Hollywood.
Our Partners
meet the founders
Early in 2018, Jeff Valdez and Sol Trujillo co-founded New Cadence Productions with the intention of promoting Latinos and their role in the media and creating a new breed of data-driven content production.
Sol Trujillo
Principal
Solomon D. “Sol” Trujillo is an international business executive and global CEO with three decades worth of experience on three continents in the rapidly-changing telecommunications and media industries. As CEO/Chairman of U.S. West, Telstra in Australia and Orange in Europe, Sol managed operations in more than 25 countries around the world. He is a digital pioneer and early advocate of the mobile Internet to stimulate productivity and advance innovation across all sectors of the economy.
Jeff Valdez
Principal
Jeff Valdez is a serial entrepreneur, who has been producing, writing and directing TV and film for over 25 years with the likes of Nickelodeon, Disney, Showtime, NBC and HBO Max. He has been credited with pioneering a new category in American television, the English Language Latino Market. He also created and was the CEO/Chairman of Si TV, the first ever English-language TV channel in America (now called Fuse). Jeff is an expert in addressing the multitude of opportunities in this New Mainstream. Jeff has been listed as “One of the Top 50 People Who Matter” by CNN as well as one of the “Top 50 Marketers in America” by Ad Age.
SOCIAL MEDIA
