New mainstream data
In a time when margins are being strained and true bottom-line growth is hard to find, we provide the leadership and expertise necessary to tackle the fundamental opportunity found in the U.S. New Mainstream Market, validated by overwhelming and consistent data as well as by the CEO’s and CMO’s of major brands.
100 Million+ PEOPLE belong to the U.S. New Mainstream Cohort
Latinos account for 25% of all U.S. box office revenues. $2.9 Billion of $11.4 Billion
Every minute, 2 Latinos turn 18 and 4 non-Latinos reach retirement age.
Latinos comprised 71% of the U.S. population growth from 2022 to 2023.
66% of Latinos are born in the U.S. 92% Speak English
GDP (TRILLIONS)
The U.S. Latino Economy ranks as the 5th Largest Global Economy, with a $3.6 trillion GDP, growing faster than China and India.
U.S. LATINOS ARE DRIVING THE NEW AMERICAN MAINSTREAM
Latino REPRESENTATION could add $18 billion annually to the ENTERTAINMENT industry.
Between 2013 and 2022, Films with Latinos in above-the-line positions outperformed films without Latino involvement by 58% at the global box office.
% Contribution to U.S. Population Growth (2022-2023)
We prefer to look at the problems and their solutions; not just from a social justice perspective, but instead from a “smart business” approach.
If you would like to learn more about how U.S. Latinos are growing and influencing the global market, visit the Latino Donor Collaborative for more detailed information.