New mainstream data
100 Million+ PEOPLE belong to the U.S. New Mainstream Cohort
Latinos account for 25% of all U.S. box office revenues. $2.9 Billion of $11.4 Billion
Every minute, 2 Latinos turn 18 and 4 non-Latinos reach retirement age.
Latinos comprised 51% of the U.S. population growth from 2000 to 2020.
66% of Latinos are born in the U.S. 92% Speak English
GDP (TRILLIONS)
U.S. Latinos make up the 5th Largest Global Economy,
growing faster than China and India.
MARKET DYNAMICS vs. hollywood inclusion
% Contribution to U.S. Population Growth (2010-2019)
We prefer to look at the problems and their solutions; not just from a social justice perspective, but instead from a “smart business” approach.
If you would like to learn more about how U.S. Latinos are growing and influencing the global market, visit the Latino Donor Collaborative for more detailed information.